The verdict in three sentences
A Denver aesthetic clinic redesigning its website should sort its content first: aftercare guides, consultation FAQs and blog posts often carry more traffic than the home page. On Kolonell's fixed grid the redesign costs USD 2,900, 4,900 or 8,900 and ships in 3 to 4 weeks once content is approved, versus roughly USD 12,000 to 40,000 and 10 to 16 weeks at a local agency. Launch outside the busy season, before summer or before the holiday party season, with a complete 301 redirect map.
Is your med spa website ready for a redesign?
In Denver, clients of clinics in Cherry Creek or LoDo compare several practices on their phones before booking a consultation. Four signals usually justify the project:
- treatment pages written years ago, sometimes with wording you would not use today;
- aftercare guides scattered across PDFs, blog posts and emails;
- a review widget or before-and-after photos whose written consents nobody can find;
- advertising pixels on treatment pages that were never reviewed for privacy.
The last point matters: HIPAA applies to covered entities, and tracking technologies on health-related pages are a question for your privacy adviser. The Colorado Privacy Act has its own thresholds, which many clinics do not reach; have your situation checked.
What does the redesign cost in Denver over 3 years?
The upfront price is only part of it. The table adds maintenance for months 4 to 36 as a market assumption; Kolonell maintenance after the 3 included months is on quote. These are 2026 ballpark figures based on typical agency quotes and public rate pages of local agencies.
| Option | Upfront | Maintenance months 4 to 36 (market assumption) | 3-year total |
|---|---|---|---|
| Freelancer | USD 5,000 | 33 x 100 = USD 3,300 | USD 8,300 |
| Denver studio | USD 15,000 | 33 x 200 = USD 6,600 | USD 21,600 |
| Full-service Denver agency | USD 35,000 | 33 x 400 = USD 13,200 | USD 48,200 |
| Kolonell Starter | USD 2,900 | 33 x 150 = USD 4,950 | USD 7,850 |
| Kolonell Growth | USD 4,900 | 33 x 150 = USD 4,950 | USD 9,850 |
| Kolonell Premium | USD 8,900 | 33 x 150 = USD 4,950 | USD 13,850 |
Every tier includes a project manager reachable in your time zone, native English or French copywriting, delivery in 3 to 4 weeks and 3 months of support. Premium is the multilingual tier, languages set in the quote. Full details are on our international offer page.
These always stay on quote, embedded or linked and never rebuilt: online booking, deposits and payments, consultation photo upload, CRM and clinic software such as Pabau, Aesthetic Record, Zenoti, Phorest or Fresha type tools.
Keep, rewrite or drop: how do you migrate guides, FAQs and posts?
This is the core of the redesign. Every existing URL gets a decision, then a 301 redirect if it disappears or moves.
| Content type | Decision rule | Who signs off | What happens to the URL |
|---|---|---|---|
| Current aftercare guide | Keep, reformat, add a review date | Responsible practitioner | URL kept where possible |
| Outdated or conflicting aftercare guide | Rewrite with the practitioner, or drop | Medical director | 301 to the current guide |
| Consultation FAQ | Rewrite in factual language, no promised results | Clinic and adviser | 301 to the new FAQ |
| Blog post with traffic | Keep and update | Clinic | URL kept |
| Post with no traffic in 12 months | Drop or merge | Clinic | 301 to the closest topic |
| Page naming a prescription medicine as a product | Rewrite around the consultation and the practitioner | Clinic adviser | 301 if the URL holds the brand name |
| Price list page | Update, state that a consultation comes before any treatment | Clinic | URL kept |
Treatment pages describe anti-wrinkle injections or injectable treatments in general terms, along with dermal fillers, skin and laser, body contouring and hair removal, with no promised results and no superlatives. Prescription drug brand names in advertising are an FDA matter, so the clinic checks with its adviser. Reviews and testimonials follow the FTC rule on fake reviews, in force since October 2024, and before-and-after photos need written consent and no editing.
Timeline, risks, and when a Denver agency is the better choice
Typical schedule: 1 week for the URL inventory and content triage, 1 week for copy and design, 1 to 2 weeks for build, compliance review and accessibility (WCAG 2.1 or 2.2 AA target, as ADA Title III complaints are frequent). After launch, Google Search Console monitoring for 6 weeks, plus a check of the Google Business Profile and opening hours.
Risks to plan for: traffic loss on aftercare guides (inventory and 301s), public forms collecting too much (name, contact and treatment of interest are enough, never medical history or photos), downtime during the switch (staging and rollback), poorly embedded booking tools (mobile testing). Promotional emails follow CAN-SPAM. This is not legal advice.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
A Denver agency is the better choice if you want regular on-site photo and video shoots, in-person workshops with the medical team, or day-to-day local paid ads management.
Mini case study
Illustrative example. Aspenwell Aesthetics, an invented Denver clinic, is adding hair restoration consultations led by a qualified surgeon. Its old site has 42 URLs: 18 aftercare guides, 10 FAQs and 14 blog posts.
- Triage: 20 URLs kept, 12 rewritten, 10 dropped and redirected, so 22 301 redirects to plan (12 + 10).
- Budget: Growth at USD 4,900, plus USD 800 for review by the clinic's own adviser (third-party cost), so USD 5,700 before integrations on quote.
- Comparison: a local studio quote of USD 15,000 leaves a gap of USD 9,300.
The new hair restoration consultation page introduces the surgeon, with qualifications checked by the clinic, and explains how the consultation works, with no promised results.
FAQ
Do we have to keep every old blog post?
No. A post with no traffic in 12 months can be merged or dropped, as long as a 301 redirect points to the closest content.
When should the new site go live?
Outside the busy season: before summer or before the holiday season. Plan 3 to 4 weeks of build, then 6 weeks of Search Console monitoring.
Is online booking included in the USD 4,900?
No. Booking, deposits, photo upload and software integrations are priced on quote, embedded or linked to your existing tool.
Can we show before-and-after photos?
Only with written consent, no editing, and where the applicable rules allow it. Your adviser approves every image before launch, on 100% of the pages concerned.
How many treatment pages should we plan?
A typical clinic has 8 to 15. Growth at USD 4,900 covers that volume; beyond it, the quote sets the scope.
Let's scope your project. A Denver aesthetic clinic website redesign, guide migration and redirects included, from USD 2,900 to 8,900 in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
