The verdict in three sentences
An aesthetic and cosmetic clinic website redesign in Cork runs from EUR 3,500 to 20,000 in 2026 depending on the provider, against EUR 4,500 (Growth) or EUR 8,200 (Premium, the multilingual tier, languages set in the quote) at Kolonell, with booking and software integrations on quote. Most of the danger sits in a few hours: the cutover, when DNS changes, email must keep arriving and booking links must not break. With 3 to 4 weeks of build once content is ready and a go-live scheduled outside peak season, the risk becomes manageable.
How much should a Cork clinic budget, and for what?
Cork draws many multinational employees and an international clientele, from Douglas to Ballincollig. The figures below are a 2026 ballpark based on typical agency quotes and public agency rate pages, excluding VAT.
| Provider type | Redesign budget | Stated timeline | Cutover risk profile |
|---|---|---|---|
| Cork agency, bespoke | EUR 9,000 to 20,000 | 10 to 14 weeks | Low if a written cutover plan is supplied |
| Local agency, theme-based | EUR 3,500 to 8,000 | 6 to 8 weeks | Medium, DNS often left to the clinic |
| Freelancer | EUR 1,500 to 4,500 | 4 to 8 weeks | High if one person handles everything |
| Kolonell Starter | EUR 2,700 | 3 to 4 weeks | Cutover plan included |
| Kolonell Growth | EUR 4,500 | 3 to 4 weeks | Cutover plan and 301 redirect map included |
| Kolonell Premium | EUR 8,200 | 3 to 4 weeks | The multilingual tier, languages set in the quote |
Kolonell tiers include a project manager reachable in Irish hours, native English or French copywriting, delivery in 3 to 4 weeks and 3 months of support. Details are on the international offer page.
How do you cut over without an outage?
Most redesign incidents happen on launch day: an overwritten MX record, a booking link pointing at a deleted page, a Google Business Profile still showing the old opening hours.
| Deadline | Action | Owner |
|---|---|---|
| D-21 | URL inventory and 301 redirect map | Provider |
| D-14 | Export DNS, MX, SPF and DKIM records | Provider and domain holder |
| D-7 | Compliance review of every treatment page | Clinic and its adviser |
| D-2 | DNS TTL lowered to 300 seconds | Provider |
| Launch day, Tuesday morning | Cutover, test forms and booking links | Provider |
| D+1 | Sitemap submitted in Search Console, Google profile checked | Provider and clinic |
| D+14 | Check 404 errors and redirects | Provider |
Three simple rules: cut over on a Tuesday or Wednesday morning, never a Friday; avoid the weeks before summer and the Christmas party season, when consultation requests peak; keep the old site reachable on a temporary address for 14 days.
Which other risks should you watch?
- Lost rankings on treatment pages (injectables described generally, dermal fillers, laser, skin treatments, hair removal) and on the price list: the 301 map covers every URL that gets traffic.
- Medicines advertising: in Ireland, prescription-only medicines, including botulinum toxin, cannot be advertised to the public, and the HPRA supervises medicines advertising. Pages describe the consultation and the practitioner; the clinic checks the wording with its adviser.
- Practitioners: names, qualifications and registration with the Medical Council or the NMBI checked by the clinic before publication.
- Before/after images and reviews: only where the rules allow, with written consent, never edited. No promise of results, no superlatives.
- Data: GDPR and the Data Protection Act 2018, overseen by the Data Protection Commission. Forms limited to name, contact and treatment of interest; pixels reviewed with the clinic's privacy adviser.
- Accessibility: the European Accessibility Act raises the expectation of a site everyone can use; target WCAG 2.2 AA.
This is not legal advice.
On quote: online booking, deposits, consultation photo upload, CRM, and Phorest, Pabau or Zenoti type tools, embedded or linked.
Questions to ask: who holds the registrar login? Who tests email after the cutover? What is the rollback procedure?
When a Cork agency is the better fit: if the clinic wants weekly on-site meetings, frequent photo shoots or a partner who also runs local advertising face to face.
Need a professional website?
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Mini case study
Illustrative example: Lee Valley Skin Clinic, a fictional Cork clinic with a largely international and expatriate clientele. It wants a site in English and two other languages chosen with its practitioners.
| Item | Amount |
|---|---|
| Kolonell Premium (multilingual tier) | EUR 8,200 |
| Independent native reviewers, 2 languages x EUR 400 (third-party cost) | EUR 800 |
| Embedding the existing booking link | On quote |
| Total excluding integration | EUR 9,000 |
Over 3 years, adding 33 months x EUR 80 (market assumption for hosting and maintenance; Kolonell maintenance after the 3 included months on quote), so EUR 2,640, the total reaches EUR 11,640. A multilingual local agency quote at EUR 16,000 plus 33 x EUR 120 (market assumption) would come to EUR 19,960. The cutover is set for a Tuesday in March, with the TTL lowered to 300 seconds two days before.
FAQ
How long can the site be unavailable during the cutover?
With the TTL lowered to 300 seconds 48 hours ahead, propagation takes minutes. A realistic goal is under 15 minutes of inconsistent display.
Could the clinic's email be cut off?
Yes, if MX, SPF and DKIM records are overwritten. Exporting them 14 days before and checking them within an hour of the cutover avoids most incidents.
What happens to booking links shared on social media?
Each old link gets a 301 redirect to the new page or the booking tool. A 40 page site needs roughly 1 to 2 days of inventory.
Which period should a Cork clinic avoid?
Avoid May to July and November to December, the consultation request peaks. March, April and September leave 2 to 3 weeks of margin for fixes.
Which tier suits an international clientele?
Growth at EUR 4,500 is enough for a single-language site. Premium at EUR 8,200 is the multilingual tier, languages set in the quote.
Let's scope your project. Tell us your languages, your booking tool and your preferred cutover date, and we will price the redesign between EUR 2,700 and 8,200, delivered in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
