Website redesign for an aesthetic and cosmetic clinic in Amsterdam: budget, timeline and risks (2026)

The verdict in three sentences

For an aesthetic clinic in Amsterdam, a website redesign in 2026 usually costs EUR 8,000 to 25,000 with a local agency, against a fixed EUR 4,500 (Growth) or EUR 8,200 (Premium, the multilingual tier, languages set in the quote) with Kolonell, delivered in 3 to 4 weeks once content is ready. The bigger risk is not the invoice but losing organic traffic and consultation requests during the switch, which a full URL inventory and a one-to-one 301 redirect map largely prevent. The second risk is regulatory: every treatment page needs a review before go-live, because advertising prescription-only medicines such as botulinum toxin to the public is not allowed in the Netherlands.

When is a redesign actually due?

Clinics in Oud-Zuid, De Pijp or around the Zuidas serve a mix of Dutch patients and international residents, and the website often lags behind the clinic itself. These are the signals we see most often:

• The mobile booking path takes more than three taps, or jumps to an external booking page that looks nothing like the site.
• Treatment pages were written years ago, name injectable brands in headings, and were never checked against current advertising rules.
• The intake or consultation form sends medical history by plain email to a shared inbox.
• The English version is a machine translation, or the Dutch version is thinner than the English one.
• Practitioner pages do not make clear who is a doctor, who is BIG-registered and who performs which treatment.
• Pages take more than 3 seconds to load on a phone and the CMS has not been updated in a year.

Two or more of these usually justify a redesign rather than another patch.

What does a redesign cost in Amsterdam in 2026?

The local figures below are a 2026 ballpark based on typical agency quotes and public agency rate pages in the Netherlands, excluding VAT. Your quotes will vary with scope.

Every Kolonell tier includes a project manager reachable in your time zone, native English copywriting, delivery in 3 to 4 weeks and 3 months of support. Dutch copy is either supplied by the clinic or checked by an independent Dutch translator, which is a third-party cost. Booking software integration, patient portals, custom applications and search work stay on quote. Details are on the international offer page.

How long does a redesign take, phase by phase?

The clock really starts when treatment descriptions, practitioner bios and photos are ready. In most clinics that preparation takes 2 to 4 weeks, so plan it before you sign.

What are the main risks, and how do you contain them?

On the regulatory side, keep it simple and get it checked. The Dutch Medicines Act (Geneesmiddelenwet) prohibits advertising prescription-only medicines to the public, and the Health and Youth Care Inspectorate (IGJ) supervises this; review your treatment pages against the current Geneesmiddelenwet and IGJ guidance. Claims should also respect the Dutch Advertising Code (Nederlandse Reclame Code). Intake forms that collect health information handle special category data under the GDPR (AVG in Dutch), supervised by the Autoriteit Persoonsgegevens. For accessibility, set WCAG 2.1 AA as the minimum target and 2.2 AA where possible, and publish an accessibility statement. This is not legal advice.

When is an Amsterdam agency the better choice?

Be honest about your situation. A local agency is clearly better if you want monthly in-person workshops, a Dutch-native copywriter embedded in the project, regular photo and video shoots in the clinic, or an ongoing paid ads retainer in Dutch. The same goes for a multi-location group that needs a patient portal and deep integration with its practice management system from day one.

A remote studio is enough when the scope is clear, most content exists, and you want a fixed price and a short timeline. Whoever you choose, ask these questions:

• Will you deliver a written 301 redirect map before launch, and who monitors 404s afterwards?
• Who reviews treatment pages for advertising compliance, and when?
• Where are form submissions stored, and will you sign a processor agreement?
• Are the domain, hosting account and code in the clinic's name?
• What is included after launch, and what is priced on quote?

Mini case study

Illustrative example. Dr. Lotte Vermeer (fictional) runs a three-practitioner aesthetic clinic in Oud-Zuid. Her old site has 34 indexed URLs and about 1,100 organic visits a month, of which 2.5% become consultation requests, so roughly 28 requests a month.

Without redirects, a 30% traffic dip for three months means about 330 fewer visits a month, or about 8 fewer requests a month and 25 over the period. If 40% of requests book a first treatment worth EUR 300 on average, the loss is 25 x 0.4 x EUR 300 = EUR 3,000, more than half the price of a Growth redesign.

Her budget: Kolonell Premium at EUR 8,200 for a Dutch and English site, plus a half-day shoot by a local photographer (about EUR 900, third-party cost) and an independent Dutch reviewer (about EUR 600, third-party cost), so EUR 9,700 in total, against EUR 16,500 for the lowest local studio quote she received. She uses the EUR 6,800 difference to fund content preparation and a later booking integration on quote.

FAQ

Can we keep our current booking software?

In most cases yes. A link or embedded widget is part of the build and is tested on staging in 1 to 2 days; synced availability or patient record integration is priced on quote.

Will we lose our Google rankings?

Fluctuations of 2 to 6 weeks are common after any redesign. A one-to-one 301 map covering 100% of indexed URLs, plus a new sitemap in Search Console, is the main safeguard.

Can before and after photos stay on the site?

That depends on the treatment and the wording, so have them reviewed. At a minimum, keep written consent for every photo, avoid promising results, and check them against IGJ guidance and the Reclame Code before go-live.

Do we really need Dutch and English?

Most clinics in Zuid and De Pijp see both audiences. Premium at EUR 8,200 is the multilingual tier, with languages set in the quote; Dutch copy is supplied by you or an independent translator.

What happens after the 3 months of support?

Maintenance and hosting after that period are on quote. As a market assumption, Amsterdam providers often charge EUR 50 to 150 a month for updates and hosting of a clinic site.

You can request a free quote with your current URL list, and we will return a scoped plan with the redirect approach included.

Let's scope your project. Send us your current site, your treatment list and your target launch date, and we will propose a fixed tier from EUR 4,500 with a 3 to 4 week timeline. See the international offer or request a free quote: detailed reply within 48 hours.