The verdict in three sentences
For an aesthetic clinic in Utrecht, a website from a local agency typically costs 6 000 to 35 000+ EUR and a freelancer 2 500 to 9 000 EUR (2026 ballpark, scope makes the range wide), while Kolonell works at a fixed 2 700, 4 500 or 8 200 EUR. A Utrecht agency brings Dutch copy, on-site photography and face-to-face workshops; Kolonell brings native English or French copy, a fixed price and delivery in 3 to 4 weeks with a project manager one or two hours from your time zone. If your clinic targets the many international residents, students and knowledge workers of the Utrecht region alongside Dutch patients, a remote studio can cover the English side well, provided someone handles the Dutch.
What do Utrecht agencies and freelancers charge in 2026?
No official benchmark exists. These ranges are prudent orders of magnitude based on the public rate cards of Dutch agencies, freelance platform rates (Malt, Upwork) and Clutch.co profiles that list minimum project sizes. Your own quotes may fall outside them depending on scope.
| Option in Utrecht | 2026 ballpark | Typical delay | What you usually get | After launch |
|---|---|---|---|---|
| Freelance designer or developer | 2 500 to 9 000 EUR | 4 to 8 weeks | Design and build, copy often from the clinic | Hourly or small monthly fee |
| Small local studio | 6 000 to 15 000 EUR | 6 to 10 weeks | Design, build, Dutch copy editing | Maintenance contract |
| Established Dutch agency | 15 000 to 35 000+ EUR | 8 to 16 weeks | Strategy, Dutch and English copy, photo shoot often extra | Retainer, scope varies |
| Agency hourly work | Often 90 to 150 EUR per hour | Per task | Changes, new treatment pages | Billed as used |
| Multi-location group or skincare shop | Top of the ranges | 12+ weeks | Shop, integrations, several clinics | Larger retainer |
A typical aesthetic clinic site with 10 to 25 pages, many treatment pages and strong photography sits in the middle to upper part of these ranges. Booking integrations, an online shop for skincare products and several languages push it to the top.
What does each Kolonell tier cover for a clinic?
The tiers below are the international grid, in euros, as shown on our websites for international clients. The exact number of pages and treatment pages is fixed in the written quote for your clinic.
| Item | Starter | Growth | Premium |
|---|---|---|---|
| Price | 2 700 EUR | 4 500 EUR | 8 200 EUR |
| Delivery | 3 to 4 weeks | 3 to 4 weeks | Written schedule at kickoff, usually 4 to 6 weeks |
| Copy written by Kolonell | Native English or French | Native English or French | Native English or French, bilingual FR/EN available |
| Project manager in your time zone | Yes, Google Meet and weekly written update | Yes | Yes |
| Support after launch | 3 months | 3 months | 6 months as listed on the offer page |
| Domain and access | In your name, all access handed over | Same | Same |
| Custom booking or clinic software integration | Quoted on request | Quoted on request | Quoted on request |
Payment is by bank transfer or Wise, 50 % at kickoff and 50 % at delivery. Dutch copy is not written by Kolonell: your team or a translator supplies it, or it is quoted separately.
What does an aesthetic clinic site in Utrecht need?
- Treatment pages only for what you offer, written factually: what the treatment is, who performs it, consultation first. No promise of results.
- Practitioner pages with qualifications and, for doctors and nurses, their BIG register details, which patients in the Netherlands often check.
- Consultation booking through the booking software you already use, embedded or linked. A custom integration is quoted on request.
- Consultation and medical history forms: health data is a special category under the GDPR, so forms must run on a provider suited to sensitive data, with a clear privacy notice.
- Before and after images only with written patient consent and within Dutch advertising rules, which restrict how cosmetic procedures and prescription medicines can be promoted.
- Dutch and English at minimum. Utrecht's international population makes English pages useful, but Dutch remains essential for most patients.
- Fast mobile pages with your own visuals. Kolonell does not shoot on site: you supply images or book a local photographer separately, which is a fair point in favour of a local agency.
The European Accessibility Act applies from 28 June 2025 to certain services, and WCAG 2.1 AA is the common reference for accessible sites. National rules on health advertising and on advertising medicines exist and must be checked by the clinic. This is not legal advice.
What is the real cost over 3 years?
Same hypothetical assumptions for every option: hosting and maintenance at 70 EUR per month (to be confirmed by each quote), Dutch copy at 1 000 EUR when it is not included, and a 1 200 EUR photo session for everyone.
| Cost item (illustrative) | Utrecht agency, mid-range | Freelancer | Kolonell Growth |
|---|---|---|---|
| Website build | 14 000 EUR | 4 500 EUR | 4 500 EUR |
| Dutch copy | Included | 1 000 EUR | 1 000 EUR |
| Photo session | 1 200 EUR | 1 200 EUR | 1 200 EUR |
| Hosting and maintenance | 36 months: 2 520 EUR | 36 months: 2 520 EUR | 33 months after support: 2 310 EUR |
| Total over 3 years | 17 720 EUR | 9 220 EUR | 9 010 EUR |
Need a professional website?
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A strong freelancer comes out close to Kolonell. What changes is the framework: a named project manager, a weekly written update, a fixed price and a fixed delay. For multilingual work, Kolonell delivered the trilingual FR/EN/AR site of Orven Properties (orvenproperties.com), an off-plan real estate advisory in Dubai, with translations organised around a shared structure.
Mini case study
Illustrative example, not a real client. Sanne owns a cosmetic clinic near Utrecht's city centre and wants a 14-page site in Dutch and English. A local agency quotes 13 500 EUR including Dutch copy and a photo day, delivery in 10 weeks. With Kolonell Growth, she pays 4 500 EUR, plus 1 000 EUR for a Dutch translator and 1 200 EUR for a local photographer: 6 700 EUR in about 4 weeks. The gap is 6 800 EUR at launch. If Sanne wants in-person workshops in Dutch and a full brand shoot managed for her, the agency is the more comfortable choice; if her priority is a fast, well-written English and Dutch site at a fixed price, the saving can fund several months of patient communication.
FAQ
Does Kolonell write the Dutch version?
No. Kolonell writes English and French natively; Dutch is supplied by your team or a translator, or quoted separately. Plan about 1 week for translation inside the 3 to 4 week schedule.
How far is the team in time?
The team is based in Senegal (GMT), one hour behind Utrecht in winter and two in summer. Calls are scheduled at a time that suits you.
Can I keep my current booking tool?
Yes, it is embedded or linked, which is the usual setup. A custom integration with your clinic software is quoted on request.
How is the project paid?
By bank transfer or Wise, 50 % at the start and 50 % at delivery, so 2 250 EUR twice on Growth.
Is SEO included every month?
Ongoing search work has no fixed monthly price: it is quoted on request, like maintenance after the 3 months of support.
Let's scope your project. Share your treatment list, your languages and your launch date, and we will match them to a fixed-price tier. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.