Gibraltar aesthetic clinic website: what local agencies charge vs Kolonell (2026)

The verdict in three sentences

In Gibraltar, an aesthetic clinic that hires an agency on the Rock, on the Costa del Sol or in the UK usually pays 5 000 to 25 000+ GBP for its website (2026 ballpark), against 2 000 to 8 000 GBP for a freelancer. Kolonell charges 2 300, 3 900 or 6 900 GBP at a fixed price, with native English copywriting, delivery in 3 to 4 weeks and 3 months of support (6 on Premium). If your clientele is mostly Spanish-speaking and you want one supplier who writes in Spanish and photographs your treatment rooms, a local agency remains a sound choice.

This guide is for clinic owners and practitioners in Gibraltar. It complements our private clinic comparison for the territory and stays strictly on aesthetic medicine.

What do you actually pay for a clinic website in Gibraltar?

The local market is small: a few agencies and independents on the Rock, and many clinics that also talk to agencies in Marbella, Malaga or London. The ranges below are prudent orders of magnitude based on public rate cards of UK and Spanish agencies, Clutch.co profiles listing minimum project sizes and freelance platform rates (Upwork, Malt). They vary with scope and number of languages.

Kolonell does not write Spanish: the clinic supplies translations or they are quoted separately. Every tier includes a project manager reachable on your hours (Gibraltar is one hour ahead of GMT in winter, two in summer), Google Meet calls when it suits you and a written weekly update. The domain is in your name, all access is handed over, and payment is by bank transfer or Wise, 50 % at kickoff and 50 % at delivery. Everything is set out on the international offer page.

Which pages does a Gibraltar aesthetic clinic need?

Your patients mix residents, cross-border Spanish clients, Costa del Sol expats and visitors. The site has to build trust quickly, on mobile, in the right language.

• One page per treatment you actually offer (injectables, peels, laser, skin treatments, body contouring): a factual description, the practitioner who performs it, consultation first.
• Practitioner pages with qualifications and registration on the relevant medical or nursing register.
• Consultation booking through your current software, embedded or linked. A custom integration is quoted on request.
• Enquiry form and medical questionnaire hosted with a provider suited to health data.
• Before and after gallery only with written consent and where local rules allow it, aftercare pages, packages or gift vouchers.
• Prices or from prices only if you choose to show them and the rules permit.

Gibraltar has its own data protection law, supervised by the Gibraltar Regulatory Authority, and health data is sensitive under it. Advertising of cosmetic procedures and of prescription-only medicines to the public is regulated, and practitioner registration falls under the territory's health authorities: the clinic must validate every page. This is not legal advice.

On-site photo and video shoots are not included: you supply your images or book a local photographer. For reference, Kolonell built for TR Signing Group (trsigninggroup.com) in New Jersey a bilingual EN/FR site with a booking calendar, quote requests and a back office, run entirely remotely.

What does it cost over three years, and what should you watch?

Red flags in a quote:

• domain or hosting account in the supplier's name;
• a from price with no page list;
• time and materials billing with no cap;
• before and after images published with no consent process;
• proposed copy promising medical results or a guaranteed Google ranking.

Mini case study

Illustrative example: Inès, an aesthetic nurse, runs a small clinic in Gibraltar with a clientele that is half Spanish-speaking. A Costa del Sol agency quotes 9 000 GBP including a Spanish version, then 100 GBP a month. Over three years: 9 000 + 100 × 36 = 12 600 GBP.

With Kolonell Growth: 3 900 GBP. As assumptions, Inès pays 700 GBP for Spanish translation, 800 GBP for a local photographer, and keeps 100 GBP a month for the 33 months after included support (actual maintenance quoted): 3 900 + 700 + 800 + 3 300 = 8 700 GBP. The gap of about 3 900 GBP is paid for in coordination: she manages the translator and photographer herself.

FAQ

What budget should a Gibraltar aesthetic clinic plan for a website?

As a 2026 ballpark, 5 000 to 25 000+ GBP with an agency and 2 000 to 8 000 GBP with a freelancer. At Kolonell: 2 300, 3 900 or 6 900 GBP, fixed price.

Does Kolonell write in Spanish?

No, Kolonell writes natively in English and French. Spanish is supplied by the clinic or quoted separately, on top of the tier price, for example 3 900 GBP on Growth.

Are time zones a problem?

No, the gap is one to two hours depending on the season. Calls are booked when it suits you and you get a written update every week.

Can I publish before and after photos?

Only with each patient's written consent and within local advertising rules. We build the gallery from Growth at 3 900 GBP if you are allowed to use it.

What happens after launch?

Support covers 3 months (6 on Premium at 6 900 GBP). After that, maintenance is quoted on request.

Let's scope your project. One clinic, its treatments and practitioners: on Growth, 3 900 GBP and 3 to 4 weeks for a site ready to take consultation requests. Request your free quote or see the international offer.