The verdict in three sentences
A Tier 1 buyer looking for a machining supplier first checks your machine capabilities, your AS9100 and Nadcap certifications and your RFQ responsiveness, long before your company history. An effective website for a 90-employee machine shop in the Seattle area costs a 2026 ballpark of $12,000 to $30,000, with a Spanish or French version only if your customers need it, delivered in 10 to 12 weeks. Return is measured in qualified quote requests: a single converted RFQ on a production program often covers the investment several times over.
What an aerospace buyer checks in 3 minutes
Buyers at Boeing, Spirit AeroSystems, Collins or their Tier 1 suppliers qualify a vendor in minutes before reaching out. Your website must answer their checklist without a phone call.
| Expected item | What to publish | Impact on qualification |
|---|---|---|
| Certifications | AS9100 (EN 9100 equivalent) and Nadcap as downloadable PDFs, expiry date, registrar | Disqualifying if missing |
| Machine list | 5-axis centers, multi-spindle lathes, maximum X/Y/Z travel | Decisive |
| Materials | Titanium, Inconel, 7075 aluminum, composites | Decisive |
| Quality control | CMM, FAI reports per AS9102, material traceability | Strong |
| Capacity and lead times | Load rate, typical prototype and production lead times | Strong |
| Industry references | Programs and part types (subject to confidentiality) | Medium to strong |
| RFQ contact | Form with drawing upload under NDA, ITAR-aware handling | Decisive for conversion |
The RFQ form is the centerpiece. It should accept STEP, IGES and PDF files up to 200 MB, offer an electronic NDA before upload and route the request automatically to the right account manager. Files must be stored encrypted, outside email, with a defined retention period, and ITAR-controlled data must stay on US-hosted infrastructure.
Budget and timeline in 2026
Price differences mostly come from the number of machine pages, the security level of the drawing upload and the quality of technical copywriting.
| Item | Scope | 2026 ballpark (USD) |
|---|---|---|
| Strategy and sitemap | Workshops with sales and quality, buyer journey | 1,800 to 3,600 |
| Design and build | 15 to 25 pages, industrial branding, responsive | 4,200 to 10,000 |
| Machine capability pages | 10 to 30 pages with envelopes, tolerances, photos | 1,800 to 5,000 |
| Secure RFQ module | Drawing upload, e-NDA, routing, encrypted US storage | 2,400 to 6,200 |
| Second language | Technical translation reviewed by an engineer | 1,200 to 3,200 |
| Technical SEO and content | Pages per process and per material, schema markup | 600 to 2,000 |
| Total | 12,000 to 30,000 |
The typical timeline runs 10 to 12 weeks: 2 weeks of scoping, 3 weeks of design, 4 weeks of development and copywriting, 2 weeks of acceptance testing with the quality department, which must validate every certification claim. For upkeep, Kolonell offers maintenance plans at 35,000, 75,000 or 120,000 FCFA per month, about 50, 110 or 180 EUR.
Mini case study
Dave, sales director of a 90-employee machine shop in Everett, currently receives about 4 RFQs per month, almost all from his network. His goal: 3 additional RFQs per month coming from the website.
- Investment: $22,000 for a website with a secure RFQ module.
- Assumption: 36 additional RFQs per year, 10% win rate, i.e. 3.6 orders.
- Average value of a production parts order: $45,000, 25% gross margin.
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Estimated extra margin: 3.6 × $45,000 × 25% = $40,500 per year, a payback of about 6.5 months. This illustrative scenario obviously depends on available capacity and the quality of the sales follow-up.
FAQ
Should you publish full AS9100 certificates?
Yes, a PDF of the certificate with its expiry date reassures the buyer immediately. Update it after every surveillance audit, at least once a year.
Can you show customer parts on the website?
Only with written consent, since most aerospace contracts forbid it. A common workaround is photographing demo parts machined in-house, which takes 1 to 2 days of shooting.
Does the website need a second language at launch?
For Seattle shops selling mostly to US primes, English is enough at launch. If you target European Tier 1s, a French or German version is expected in over 70% of tenders, for an extra $1,200 to $3,200.
How do you secure drawing uploads?
Encryption at rest, time-limited download links, access logs and an NDA signed before upload, plus US-only hosting for ITAR data. This module costs $2,400 to $6,200 depending on requirements.
How long before the first RFQs from the website?
Plan 3 to 6 months for process and material pages to rank. A monthly SEO plan, from 100,000 to 350,000 FCFA depending on the level (see our SEO plans), shortens that delay.
Let's scope your project. Describe your machine list, certifications and target RFQ volume: we will price the sitemap, the RFQ module and the timeline. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
