The verdict in three sentences
For an accounting firm in Stockholm, a redesign is due when clients can no longer find where to upload their documents, when service pages no longer reflect the advisory offer and when the English version lags behind. Local agencies typically quote SEK 90,000 to 250,000 (about EUR 8,200 to 22,700); Kolonell works on a fixed grid of EUR 2,700 (Starter), EUR 4,500 (Growth) and EUR 8,200 (Premium), delivered in 3 to 4 weeks once content is ready. The deciding factor is to separate the public website from the client portal in every quote, otherwise no comparison is possible.
What does a quote include, and what stays separate?
Firms in Norrmalm, Östermalm, Kungsholmen and Södermalm serve Swedish SMEs, subsidiaries of foreign groups and start-ups. Many quotes blend the website and the document upload portal. Ask for one line per item:
| Quote item | Included in the Kolonell grid | On quote | What to ask any agency |
|---|---|---|---|
| Service pages (bookkeeping, payroll, tax returns, VAT, advisory, outsourced CFO) | Yes | No | Number of templates, copy included or not |
| Visible link to the existing client portal | Yes | No | Placement on mobile, login test |
| Client portal or secure upload built into the site | No | Yes | Provider, authentication, where files are hosted |
| E-signature | No | Yes | Tool the firm already licenses or a new contract |
| Link to accounting or practice management software | No | Yes | Direction of data flows, who maintains the link |
| English version | Premium (the multilingual tier, languages set in the quote) | No | Who reviews Swedish tax terminology |
| 301 redirect map | Yes | No | Delivered as a spreadsheet, checked after launch |
Local ranges: typical agency quotes and public rate pages of local agencies, rounded, at about SEK 11 per EUR. The portal, secure upload, e-signature and software links are linked or embedded from tools you already pay for, never rebuilt inside a fixed-grid site. Every tier includes a project manager reachable in your time zone, native English or French copywriting and 3 months of support (international offer details).
What timeline, and when should you switch?
Avoid late January, busy with annual payroll reporting, and above all the spring, when individual income tax returns fall due in early May. A go-live in September or November leaves time to fix issues.
- Week 1: URL inventory, audit of service pages and tax guides that bring visits.
- Week 2: structure, copy, check of professional titles.
- Weeks 2 to 3: design, build, portal link tested on mobile.
- Week 3: forms, compliance review by the firm.
- Week 4: 301 redirects, DNS switch outside office hours.
A local agency often plans 8 to 14 weeks for the same scope, more if the portal is developed in parallel.
Which risks should you watch?
| Risk | Likelihood without a plan | Mitigation |
|---|---|---|
| Traffic drop on VAT and payroll guides | High | URL export, 301 map, Search Console monitoring for 4 weeks |
| Clients lost between old and new portal link | Medium | Single tested link, notice on the old page for 60 days |
| Form collecting too much data | Medium | Name, contact, type of need; never a personal identity number, bank details or payslips |
| Regulated titles used incorrectly | Low to medium | The firm checks every title (authorised auditor, authorised accounting consultant) before go-live |
| Switch in the middle of filing season | Medium | Go-live in September or November |
| Site downtime | Low | Evening switch, old site kept for 30 days |
On the regulatory side, FAR is the professional body for accountants and auditors, and authorised auditors are supervised by the Swedish Inspectorate of Auditors (Revisorsinspektionen). The GDPR applies, supervised by IMY. Anti-money-laundering onboarding remains the firm's own process and never runs through a public form. This is not legal advice.
How do you compare quotes, and when is a local agency better?
Reduce every quote to three numbers: price of the public website, price of the on-quote items listed separately, annual cost of third-party licences. Ask five questions: who writes the 301 map, how the portal link is tested, who reviews the Swedish, in whose name the domain and hosting sit, what happens if a key page loses rankings. A Stockholm agency is the better choice if you want a custom portal developed with the site, weekly workshops in your office or one supplier for website, IT and marketing.
Mini case study
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Illustrative example. Elin Ekberg runs Lindvall Ekberg CFO Partners, a fictional Kungsholmen firm specialising in outsourced CFO services and management accounting, 7 people. Its site has 64 URLs, 11 of which bring visits, and clients upload documents to a licensed portal.
- Local agency quote, portal integration included: SEK 180,000, about EUR 16,400, 12 weeks.
- Kolonell Growth for the public website: EUR 4,500, link to the existing portal included; deeper integration on quote.
- Swedish proofreading by an independent translator (third-party cost): about EUR 500.
- Public website total: EUR 5,000. Gap before portal integration: about EUR 11,400, to compare with the separate integration quote.
- Hosting and care over 33 months at EUR 70 a month, market assumption; Kolonell maintenance after the 3 included months is on quote: 33 x 70 = EUR 2,310.
Target go-live: mid September, well away from filing season.
FAQ
Can the client portal be rebuilt inside the new website?
Not within the fixed grid: it is linked or embedded from your licensed tool, on quote. The public website stays at EUR 2,700, 4,500 or 8,200 depending on the tier.
When should we go live?
Outside late January and the spring filing season, which peaks in early May. September or November leave 4 to 6 weeks of margin.
Do we need Swedish and English?
If a significant share of clients are foreign subsidiaries, yes. Both languages sit in Premium at EUR 8,200, the multilingual tier, languages set in the quote.
What can the public form ask for?
A name, contact details and the type of need, 3 to 5 fields. Accounting documents go only through the secure portal.
How do we avoid losing rankings on our tax guides?
Every useful URL gets a 301 redirect and coverage is monitored for 4 weeks in Search Console. For 11 pages that bring visits, plan half a day of mapping.
Let's scope your project. An accounting firm website redesign with the client portal priced separately, EUR 2,700 to 8,200 for the public site, live in 3 to 4 weeks outside filing season. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
