The verdict in three sentences
A St Helier practice whose clients are local landlords and UK or international property investors usually owns its most valuable asset in the insights section: years of deadline guides, rental income explainers and newsletters that still bring visits. Kolonell redesigns the site for £2,300 (Starter), £3,900 (Growth) or £6,900 (Premium) in 3 to 4 weeks once content is ready, against a 2026 ballpark of £5,000 to £25,000 with island or mainland agencies. Treat the archive migration and email deliverability as projects in their own right, with a 301 map, dated guides and authenticated sending, and the redesign keeps the audience you built.
Why do insights and deadline guides decide this redesign?
St Helier firms work from the town centre and the Esplanade finance district for a mixed base: island residents letting one or two properties, investors with portfolios held through companies, UK-resident owners of Jersey property and finance professionals. Their questions are recurring and seasonal, which is why guides keep ranking for years. A redesign that drops them, or changes every URL without redirects, removes the firm from searches it has owned.
| Content type | Typical volume in a 10-year-old site | Migration action | Risk if skipped |
|---|---|---|---|
| Tax deadline guides | 10 to 25 pages | Update, re-date, keep the URL or 301 it | Clients read last year's dates |
| Rental income explainers | 15 to 40 posts | Keep the best, merge duplicates, 301 the rest | Ranking loss on landlord searches |
| Newsletter archive | 30 to 80 issues | Move to a dated archive with one page per issue | Broken links in old emails |
| News items | 20 to 60 posts | Archive or 301 to the insights hub | Thin pages diluting the site |
| PDF checklists | 5 to 15 files | Re-host at stable URLs, or 301 old file paths | Downloads 404 from partner sites |
| Event pages | 5 to 20 pages | 301 to a past events page | Error pages in search results |
Every guide that describes a deadline or a rule needs a "last reviewed" date and a review by the firm, because readers act on dates. Guides describe obligations in general terms; advice on a client's situation belongs in the engagement.
What will the redesign cost in St Helier in 2026?
The ranges are a 2026 ballpark based on typical agency quotes and public agency rate pages, for a site of 15 to 30 pages plus an archive.
| Option | 2026 ballpark | Archive migration | Timeline |
|---|---|---|---|
| Jersey freelancer | £2,000 to £5,000 | Often manual, limited to recent posts | 4 to 10 weeks |
| St Helier agency | £5,000 to £15,000 | Usually scoped as extra days | 8 to 12 weeks |
| UK mainland agency | £10,000 to £25,000 | Scripted migration, at a cost | 10 to 16 weeks |
| Kolonell Starter | £2,300 | Core pages, archive scope set in the quote | 3 to 4 weeks |
| Kolonell Growth | £3,900 | Insights hub and archive scope set in the quote | 3 to 4 weeks |
| Kolonell Premium | £6,900 | Largest scope, the multilingual tier, languages set in the quote | 3 to 4 weeks |
All tiers include a project manager in UK time, native English copywriting, delivery in 3 to 4 weeks once content is ready and 3 months of support. Later maintenance, SEO work and custom applications are on quote. Compare the tiers on the international offer page.
On quote at every provider: client portal, secure document exchange, e-signature, practice management software and Xero, QuickBooks or Sage-type connections, linked or embedded from your vendor, never rebuilt in a fixed-grid site.
How do you migrate the newsletter without hurting deliverability?
A redesign often changes the sending tool, the domain used in links, or the sign-up form. Any of these can push newsletters into spam folders just as clients expect deadline reminders.
| Check | What it does | When | Who |
|---|---|---|---|
| SPF, DKIM and DMARC records | Authenticate mail sent from your domain | Before the first send from the new setup | Firm IT with Kolonell checklist |
| Consent records exported | Keep proof of how each subscriber signed up | Before switching tool | Firm |
| New sign-up form | Name and email only, clear purpose, double opt-in | At go-live | Kolonell |
| Old email links redirected | Archive URLs in past issues still resolve | At go-live | Kolonell |
| Test send to several inboxes | Check rendering and spam placement | Week 4 | Firm and Kolonell |
| Unsubscribe link and sender address | Required in every marketing email | Every send | Firm |
The Data Protection (Jersey) Law 2018 and guidance from the Jersey Office of the Information Commissioner frame consent, the privacy notice and the contact form, which asks only for name, contact details and type of need. If your firm also carries trust or company services regulated by the JFSC, those pages go through your compliance review. This is not legal advice.
Timeline and risks. Week 1: content audit, URL inventory, structure and copy. Weeks 2 and 3: design, build and archive migration on staging. Week 4: firm review of regulated wording ("chartered" or professional body names only where entitled), 301 map, Search Console submission and DNS switch with a TTL lowered 48 hours ahead. Avoid going live in the weeks before the island's personal tax return deadline or, for UK-resident clients, before 31 January. Anti-money-laundering onboarding stays your own process.
When an island agency is the better choice: if you want face-to-face workshops in St Helier, a rebrand with on-site photography and video, or a single supplier for the website, the email platform and day-to-day IT. Ask each provider: how many archive items are included, who checks guide dates, and whether you receive the redirect map before go-live.
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Mini case study
Illustrative example, fictional firm. Belcroute & Vibert Accountants in St Helier advises landlords and property investors. Its site holds 85 insight articles, 40 of which still receive visits, plus 48 newsletter issues.
- Growth tier: £3,900; archive scope in the quote covers 40 articles kept, 15 merged into 6 updated guides, 30 redirected to the insights hub.
- Firm review of kept guides: 46 pages x 10 minutes = about 7.7 hours.
- Email platform subscription (third-party cost), market assumption £30 a month x 36 = £1,080.
- Care after the 3 included months, market assumption £80 a month x 33 = £2,640 (Kolonell maintenance after the 3 included months on quote).
- Three-year total: 3,900 + 1,080 + 2,640 = £7,620.
The firm goes live in early October, with the first newsletter from the new setup sent a week later after test sends.
FAQ
How many old articles should a Jersey firm keep?
Keep every article that still receives visits or links, often 40 to 50% of the archive. The rest is merged or redirected with a 301, never simply deleted.
Will our newsletter subscribers need to sign up again?
No, if consent records are exported and still valid. Plan 1 day to export lists and proof of consent before changing tool.
Does the £3,900 Growth tier include a client portal?
No. The portal stays with your vendor and is linked or embedded, as a separate line on quote.
How long until rankings recover after a redesign?
Usually 2 to 6 weeks when each URL with traffic has a 301. Watch Search Console for 8 weeks after go-live.
Can the site be published in French as well?
Yes, through Premium at £6,900, the multilingual tier, languages set in the quote. Each translated guide still needs a date and a review by the firm.
Let's scope your project. Send us the size of your archive, your newsletter tool and your target go-live month, and we will set the tier, budget and a 3 to 4 week plan. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
