The verdict in three sentences
In Oslo, a website redesign for an accounting or corporate services firm usually costs NOK 90,000 to 320,000 with a local agency (about EUR 7,800 to 27,600, 2026 ballpark), against EUR 2,700, 4,500 or 8,200 on the Kolonell fixed grid. Much of the old site's value often sits in a dozen service and fee pages that have ranked for years on searches such as regnskapsfører Oslo pris. Without a URL inventory and a 301 redirect map tested before the switch, those positions can vanish within weeks.
Which pages carry your traffic today?
An Oslo firm, whether based in Sentrum, Aker Brygge, Bjørvika or Majorstuen, typically serves SMEs, subsidiaries of foreign groups and companies registered as NUF, young businesses and sole traders. The pages that bring these clients in are not always the ones the partner expects. The inventory is built from Search Console, the analytics tool and a full crawl, then every URL gets a decision.
| Page type | Example current URL | Decision | Risk if missed |
|---|---|---|---|
| Bookkeeping fees | /priser-regnskap | 301 to the new fees page | loss of the most commercial query |
| Payroll service | /lonn-og-a-melding | one-to-one 301 | fewer payroll enquiries |
| NUF registration guide | /guide/nuf-registrering | update, then 301 | loss of foreign prospects |
| English version | /en/accounting-services | kept, hreflang tags | duplicates across languages |
| News from 2019 | /nyheter/2019/... | 301 to the guides section | wave of 404 errors |
| Fee list PDF | /files/prisliste.pdf | 301 to the HTML page | broken link in directories |
| Staff profile | /ansatte/navn | merged, 301 to the team page | unchecked titles copied over |
Every title shown (statsautorisert revisor, autorisert regnskapsfører) is checked by the firm before go-live: these titles depend on an authorisation supervised by Finanstilsynet, and only what the firm actually holds appears.
What does the redesign cost, and what stays on quote?
Ranges from typical Oslo agency and freelance quotes for 15 to 35 pages, converted at roughly NOK 11.6 to EUR 1.
| Provider | Budget (2026 ballpark) | 301 map included? | Typical timeline |
|---|---|---|---|
| Freelancer | NOK 35,000 to 90,000 (approx. EUR 3,000 to 7,800) | rarely | 4 to 8 weeks |
| Small Oslo agency | NOK 90,000 to 180,000 (approx. EUR 7,800 to 15,500) | sometimes, as an option | 6 to 10 weeks |
| Established agency | NOK 180,000 to 320,000 (approx. EUR 15,500 to 27,600) | yes, often | 10 to 16 weeks |
| Kolonell Growth | EUR 4,500 fixed | yes | 3 to 4 weeks |
| Kolonell Premium (the multilingual tier, languages set in the quote) | EUR 8,200 fixed | yes | 3 to 4 weeks |
The Starter tier at EUR 2,700 suits a short single-language site, rarely a redesign with dozens of URLs to redirect. The price includes a project manager reachable in the Norwegian time zone, native English or French copywriting, delivery in 3 to 4 weeks and 3 months of support. Norwegian copy is supplied by the firm or by an independent Norwegian copywriter (third-party cost). The following stay on quote: client portal, secure document exchange, BankID e-signature, links to Tripletex, Visma or PowerOffice, and any search optimisation work. These tools are linked or embedded, never rebuilt inside a fixed-price site. Details are on the Kolonell international offer.
What timeline, and which risks to watch?
Once content is ready, the redesign runs in four steps: inventory and 301 map (3 days), structure and mock-ups (4 days), migration and build (8 to 10 days), compliance review then switch (2 to 3 days). That is 3 to 4 weeks. Avoid April and May, when personal and then company tax returns fall due, and the weeks around annual accounts closing; a go-live in June, late August or September is calmer.
| Risk | Where it breaks | Mitigation |
|---|---|---|
| Lost rankings | fee and service pages | 301 map tested on a copy, Search Console watched for 6 weeks |
| Outdated migrated content | tax guides, rates shown | dated review by the firm, removal if obsolete |
| Integrations | portal links, BankID signing | inventory of access points, test after switch |
| Downtime | DNS change | evening switch, TTL lowered 48 h before |
| Accessibility | menus, forms, contrast | WCAG 2.1 AA test before go-live |
| Personal data | contact form | name, contact, type of need, nothing else |
The GDPR applies in Norway through the EEA, supervised by Datatilsynet. Norway's universal design rules also cover websites of private businesses, with WCAG 2.1 AA as the reference and supervision by Digdir. Anti-money-laundering onboarding of new clients stays the firm's own process, outside the website. This is not legal advice.
Questions to ask: is the 301 map delivered before the switch, as a spreadsheet? Who watches Search Console after go-live, and for how long? Do the Norwegian and English versions each have their own URLs and hreflang tags?
When an Oslo agency is still the better choice. If the project includes a custom-built client portal, a full rebrand or regular workshops in Norwegian with several partners, an established local agency is justified.
Mini case study
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Nordkai Regnskap og Selskapstjenester AS (illustrative example) is a Bjørvika firm combining bookkeeping, payroll and support for foreign companies setting up in Norway. Its site has 142 URLs. The inventory shows 46 pages received visits over 12 months, 18 have external links and 9 are fee pages.
The redirect map breaks down as follows: 46 one-to-one redirects, 61 old pages merged into 14 new ones, 35 pages removed and redirected to their section. Total: 46 + 61 + 35 = 142 lines, all tested before the switch.
- Kolonell Premium (Norwegian and English): EUR 8,200
- Norwegian copy by an independent copywriter (third-party cost): NOK 20,000, about EUR 1,700
- Total: about EUR 9,900, against a hypothetical local quote of NOK 210,000 (about EUR 18,100).
Go-live is planned for the second week of June, with Search Console monitoring until the end of July.
FAQ
How long does it take to inventory 150 URLs?
About 2 to 3 days using Search Console, a crawl and the analytics tool. The deliverable is a spreadsheet with one decision per URL.
Can we change every URL during the redesign?
Yes, if each old address gets a 301 redirect. Pages that rank well keep their URL where possible, which removes the risk on 10 to 20 key pages.
Should we keep our fee list PDFs?
Better to replace them with an HTML page and 301 the PDF. A fees page can be updated in 5 minutes and stays readable on mobile.
Is the client portal included in the EUR 4,500?
No, it stays on quote and is linked to the site, not rebuilt. The package covers the public site, its pages and its redirect map.
When should we go live?
Outside April and May, ideally in June or September, with 6 weeks of monitoring. For a precise estimate, request a free quote.
Let's scope your project. A 15 to 35 page redesign with URL inventory and 301 map, from EUR 4,500 to 8,200, delivered in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
