The verdict in three sentences
For a Lausanne accounting firm, the first redesign decision is the go-live window: switching sites during tax return season exposes the new site exactly when clients and prospects visit it most. As a 2026 ballpark, a redesign costs CHF 8,000 to 25,000 with a local agency and CHF 2,700 to 8,200 on the Kolonell fixed grid, delivered in 3 to 4 weeks once content is ready. The two risks to handle first are lost search rankings and an improvised DNS cutover: a URL inventory, a 301 redirect map and a written cutover plan bring both down to a low level.
What are the signs a redesign is due?
A firm website ages quietly. A few signals come up again and again among accounting firms in the Flon, Sous-Gare or the wider Lausanne area:
- service pages still describe the offer of five years ago, without outsourced payroll or SME advisory;
- the contact form invites visitors to attach a tax return or statements, which a public form should never do (name, contact details and type of need are enough);
- the English version, useful for international executives and the sports organisations based in the region, is a single machine-translated page;
- Search Console flags slow mobile pages or indexing errors;
- the CMS is no longer updated and nobody at the firm knows who holds the domain name credentials.
If two or more of these apply, a redesign is justified.
How much does a redesign cost in Lausanne in 2026?
2026 ballpark based on typical agency quotes and public rate pages of local agencies, for a site of 10 to 30 pages.
| Option | 2026 budget (ballpark) | Copywriting included | Typical timeline |
|---|---|---|---|
| Lausanne freelancer | CHF 3,000 to 9,000 | Rarely | 4 to 8 weeks |
| Small local agency | CHF 8,000 to 15,000 | Sometimes, as an option | 8 to 12 weeks |
| Established local agency | CHF 15,000 to 25,000 and up | Often billed separately | 10 to 16 weeks |
| Kolonell Starter | CHF 2,700 | Yes, native French or English | 3 to 4 weeks |
| Kolonell Growth | CHF 4,500 | Yes, native French or English | 3 to 4 weeks |
| Kolonell Premium | CHF 8,200 | The multilingual tier, languages set in the quote | 3 to 4 weeks |
The Kolonell grid includes a project manager reachable in your time zone, native French or English copywriting, delivery in 3 to 4 weeks and 3 months of support. The following stay on quote: client portal, secure document exchange, e-signature and links to accounting or practice management software (Abacus, Bexio or similar). These tools are linked or embedded, never rebuilt inside a fixed-price site. Maintenance after the 3 included months and search work are also on quote. Tier details are on the international offer page.
When should you go live, and how do you avoid downtime?
Filing deadlines vary by canton and by the extensions granted: check the Vaud calendar for the year. A typical reading of an accounting firm's workload:
| Period | Typical firm workload | Cutover risk | Recommendation |
|---|---|---|---|
| January | Year-end payroll, salary certificates | Medium | Write and approve content |
| February to May | Personal tax returns, extension requests | High | No go-live |
| June | Company closings and audits | Medium | Testing, no cutover |
| July to mid-August | Quieter period | Low | Ideal window |
| September to October | Extended returns | Medium | Cutover possible with a written plan |
| November | Year-end planning | Low to medium | Second possible window |
At Kolonell, once content is ready: week 1, URL inventory, site structure and mock-ups; week 2, copywriting and build; week 3, page migration, testing and 301 map; week 4, cutover and checks. Allow 2 to 4 weeks beforehand on the firm's side to gather copy, photos and partner approvals.
For the DNS cutover itself:
- lower the record TTL to 300 seconds, 48 hours before;
- copy the MX, SPF and DKIM records exactly, because the firm's email must never depend on the redesign;
- enable the 301 redirects and the TLS certificate on the new server before pointing the domain;
- switch on a Tuesday or Wednesday morning, never the day before a deadline;
- test forms, portal links and key pages within the hour, then submit the new sitemap in Search Console.
Well prepared, visible downtime is counted in minutes.
Which risks should you watch, and what should you ask the provider?
- Organic traffic loss: pages such as "bookkeeping", "tax returns" or "fees" that already rank keep their URL or get a 301 to the exact equivalent. Track 404 errors in Search Console for 30 days.
- Content migration: dated tax guides and fee pages are reviewed, updated or retired with a redirect.
- Integrations: the client portal link and the booking tool are tested during acceptance, not on cutover day.
- Compliance: before go-live, the firm reviews titles and regulated wording so that it only displays what it is entitled to. Auditor licensing sits with the Federal Audit Oversight Authority (FAOA); membership of EXPERTsuisse or TREUHAND|SUISSE is not a state licence. The revised Federal Act on Data Protection (nLPD), in force since 1 September 2023, governs data collected by the site, and the GDPR may apply if you target EU residents. Anti-money-laundering client onboarding remains the firm's own process. This is not legal advice.
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Questions to ask: who delivers the 301 map, and in what format? Who holds the domain and DNS access? Where is the site hosted, and will the provider sign a data processing agreement? How many revision rounds are included? What does maintenance cost after the included period?
When a local agency is the better choice. If you want in-person workshops in Lausanne with every partner, an on-site photo shoot or a custom-built client portal from day one, a Vaud agency remains relevant, with a budget closer to CHF 15,000 to 25,000.
Mini case study
Claire Mercier is a partner at Fiduciaire Lémanis Conseil (illustrative example), a 6-person firm serving family-owned SMEs and self-employed clients across the canton. Her 2018 site has 34 URLs, including 9 service pages and a fees page that receive most of the visits.
- Tier chosen: Growth, CHF 4,500.
- Local photographer (third-party cost): CHF 800.
- Initial investment: CHF 5,300.
- Maintenance over the 33 months after the 3 included months: CHF 120 × 33 = CHF 3,960 (market assumption; Kolonell maintenance after the 3 included months on quote).
- 3-year cost: CHF 9,260, versus about CHF 18,960 for a CHF 15,000 local agency with the same maintenance assumption.
Calendar: content written in May and June, four weeks of production, cutover on the first Tuesday of July. The 34 URLs split into 22 kept, 8 redirected to merged pages and 4 retired with a 301 to the parent page.
FAQ
How long does an accounting firm website redesign take?
At Kolonell, 3 to 4 weeks once content is ready, plus 2 to 4 weeks of preparation on the firm's side. With a local agency, expect 8 to 16 weeks.
Can we go live in March?
Technically yes, but it is not advisable: from February to May most firms handle the bulk of tax returns. A window in July or November brings the risk down to a low level.
Is the client portal included in the CHF 4,500?
No. The portal, secure document exchange and e-signature stay on quote; the site links to them or embeds them without rebuilding them.
Will we lose our Google rankings?
A temporary dip of a few weeks is common, even with a complete 301 map. The URL inventory and 30 days of 404 monitoring limit any lasting loss.
Do we need an English version?
If part of your client base is international, yes. Premium, at CHF 8,200, is the multilingual tier, languages set in the quote.
Let's scope your project. Send us your current site, its page count and your target go-live window: we price it on the CHF 2,700, 4,500 or 8,200 grid, timeline included. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
