The verdict in three sentences
In 2026, a vendor suite (ACD, Cegid, Sage) costs 45 to 120 EUR/user/month and covers 80 % of standard needs with no upfront investment. Custom software requires 35,000 to 90,000 EUR to build plus 12 to 18 % annual maintenance, but eliminates the double entry and Excel exports that drag down productivity. The tipping point sits around 10 staff and genuinely specific processes: below that, the vendor wins; above it, custom pays for itself within 24 to 30 months.
SaaS vendor vs custom: the real comparison
The question isn't "which is cheaper" but "which fits your processes". A vendor imposes its workflow; a custom tool matches yours (auto-reconciliation, review, client follow-up, partner dashboards).
| Criterion | Vendor suite (SaaS) | Custom |
|---|---|---|
| Upfront cost | 0 EUR | 35,000 - 90,000 EUR |
| Monthly cost | 45 - 120 EUR/user | Hosting 150 - 400 EUR |
| Annual maintenance | Included in subscription | 12 - 18 % of build |
| Time to deploy | 2 - 6 weeks | 4 - 7 months |
| Workflow customization | Limited (config only) | Total |
| Code ownership | No | Yes |
| Custom integrations | Paid / throttled API | Unlimited |
| Scalability | Vendor roadmap | Your roadmap |
3-year total cost of ownership (10-person firm)
TCO reveals what the sticker price hides. Here is a 2026 order-of-magnitude estimate for a 10-seat firm.
| Line item | Vendor suite | Custom |
|---|---|---|
| Licenses / initial build | 0 EUR | 60,000 EUR |
| 36-month subscriptions (85 EUR x 10 x 36) | 306,000 EUR | 0 EUR |
| 36-month hosting | Included | 9,000 EUR |
| 3-year maintenance (15 %/yr) | Included | 27,000 EUR |
| Training + data migration | 4,000 EUR | 6,000 EUR |
| 3-year total | 310,000 EUR | 102,000 EUR |
At 10 seats, custom becomes markedly cheaper over 3 years once the vendor subscription tops ~70 EUR/seat/month. Below 5 seats, the vendor stays unbeatable.
Mini case study
Marc, a partner at a 12-person firm in Nantes, pays 78 EUR/seat/month, i.e. 11,232 EUR/year in subscriptions. His staff lose on average 7 hrs/week re-keying data between the production tool and a tracking spreadsheet. A custom tool at 62,000 EUR (+ 9,300 EUR annual maintenance) automates reconciliation and tracking. Gain: 7 hrs x 12 people x 45 EUR loaded hourly cost x 44 weeks = 166,320 EUR/year of recovered capacity. Even converting only 30 % of that into billable work, the project pays back in under 18 months.
FAQ
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Does a 5-person firm benefit from custom?
Rarely. Below 5 staff, the vendor subscription (2,700 to 7,200 EUR/year) beats a 40,000 EUR build. Custom makes sense with truly atypical processes or above 8-10 seats.
How much is annual maintenance?
Budget 12 to 18 % of the build cost per year, i.e. 4,200 to 16,200 EUR for a 35,000-90,000 EUR project. It covers fixes, regulatory updates and small enhancements.
Can we keep the compliance engine (ACD) and customize the rest?
Yes, and it's a smart, common approach. Keep the regulatory production engine and build a custom client-relationship, steering and reporting layer connected by API. Typical budget: 25,000 to 50,000 EUR.
What's a realistic first-deployment timeline?
Four to seven months for a first scope (case management, time, billing). A narrow MVP can ship in 10-12 weeks with a tightly framed scope.
Is custom compliant with 2026 e-invoicing rules?
Yes, provided it's built into the spec. The e-invoicing reform mandates flows via approved platforms; a recent build handles them natively, unlike legacy tools.
Let's scope your project. Tell us your headcount, current production tool and the processes to automate, and we'll price the build plus 3-year maintenance. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.

