The verdict in three sentences
The accountant is the trusted advisor of their SME portfolio: when they recommend a web provider, the client follows. Turning that trust into a referral yields a warm lead that converts two to three times better than a cold prospect. With the Kolonell referral agreement and a commission of 8 to 15 % depending on the division, it is recurring income for the accountant and a premium lead channel for you.
Why the accountant's lead is gold
A prospect recommended by their accountant arrives already convinced the need is legitimate. The conversion difference is clear.
| Lead source | Estimated conversion rate | Sales cycle | Acquisition cost |
|---|---|---|---|
| Cold advertising (Meta/Google) | 2-5 % | long | 15,000-40,000 FCFA/lead |
| Field prospecting | 5-10 % | medium | sales time |
| Accountant recommendation | 30-50 % | short | commission on results |
| Customer word of mouth | 25-40 % | short | none |
The prescriber's lead costs nothing until it signs: you only pay on results, which aligns everyone.
The Kolonell referral commission grid
The Kolonell referral program rewards every successful introduction. The rate depends on the division sold, and a recurring share applies to the subscription.
| Division sold | Commission on sale | Recurring | Example earning |
|---|---|---|---|
| Showcase site | 15 % | + 5 % on maintenance | 75,000 FCFA on a 500,000 FCFA site |
| E-commerce | 12 % | on the contract | 240,000 FCFA on a 2,000,000 FCFA project |
| Marketplace | 10 % | on the contract | 500,000 FCFA on a 5,000,000 FCFA project |
| Institutional | 8 % | on the contract | 400,000 FCFA on a 5,000,000 FCFA project |
An accountant placing three showcase sites and one e-commerce in a quarter easily totals over 450,000 FCFA in commissions, plus the recurring share on maintenance.
Mini case study
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Mr. Diop is an accountant in Dakar with a portfolio of 40 SMEs. He identifies 10 clients without a professional site and recommends them over a quarter. At a 40 % conversion rate, 4 sign: 3 showcase sites at 500,000 FCFA and 1 e-commerce at 2,000,000 FCFA. His commission: 3 x 75,000 FCFA (showcase) + 240,000 FCFA (e-commerce) = 465,000 FCFA for a few introductions, without selling or producing anything. Over a full year, by activating his portfolio, he targets over 1,500,000 FCFA in additional commissions.
FAQ
Does the accountant have to sell themselves?
No. They recommend and pass us the contact; Kolonell handles the demo, the quote and the production. The accountant earns their commission once the sale closes, with no technical workload.
How is the partnership formalized?
Through a simple referral agreement that sets the rate per division, lead-tracking terms and commission payment. Everything is documented to avoid disputes.
When is the commission paid?
When the client pays. For recurring tiers (showcase maintenance at 5 %), payment follows the subscription rhythm as long as the client stays active.
Which profiles make good prescribers?
Any professional in regular contact with SMEs: accountants, management advisors, insurance agents, chambers of commerce. The common thread is the pre-existing relationship of trust.
Let's talk about your project. Are you an accountant or SME advisor? Become a Kolonell referral partner and turn your portfolio into recurring income. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
